Kahtoola T-shirt Art – Appealing to Clients at a Heart Level
I created this painting completely out of Kahtoola brochures for their marketing materials
These days, corporate branding for the outdoor industry needs to be a lot more than the standard fair. It needs to appeal to clients at a heart level.
That’s why Danny Giovale, of Kahtoola Inc, approached me to create three paintings for his company branding.
Kahtoola founder Giovale not only designs snow-travel products, such as crampons and snowshoes, he also lives the outdoor lifestyle in Flagstaff, Arizona. With a deep knowing of that lifestyle, he decided to appeal to the outdoor person through a series of three paintings to be used for tshirt art. Mountains, forests and snowy canyons were each a part in this authentic creative endeavor.
Danny sent me a box of the company’s marketing materials and brochures, and I made this painting entirely out of their brochures, paint, and pastel – a true representation of the company. I can’t wait to see them in print!
If you’re into mountain hiking in snowy conditions, check out this heartfelt company here: www.kahtoola.com
2 Comments
Hi Kellie,
I’d have to say my hiking boots and shoes are my favourites. Merrell is my favourite brand – so comfy and last for a long time.
Happy creating! Love seeing your work.
Kind regards,
Michelle
Nothing like a shoe you can count on to take you all the places you love in comfort! Thanks for your comment Michelle 🙂