Kahtoola T-shirt Art – Appealing to Clients at a Heart Level

I created this painting completely out of Kahtoola brochures for their marketing materials
I created this painting completely out of Kahtoola brochures for their marketing materials

I created this painting completely out of Kahtoola brochures for their marketing materials

These days, corporate branding for the outdoor industry needs to be a lot more than the standard fair. It needs to appeal to clients at a heart level.

That’s why Danny Giovale, of Kahtoola Inc, approached me to create three paintings for his company branding.

Kahtoola founder Giovale not only designs snow-travel products, such as crampons and snowshoes, he also lives the outdoor lifestyle in Flagstaff, Arizona. With a deep knowing of that lifestyle, he decided to appeal to the outdoor person through a series of three paintings to be used for tshirt art. Mountains, forests and snowy canyons were each a part in this authentic creative endeavor.

Danny sent me a box of the company’s marketing materials and brochures, and I made this painting entirely out of their brochures, paint, and pastel – a true representation of the company. I can’t wait to see them in print!

If you’re into mountain hiking in snowy conditions, check out this heartfelt company here: www.kahtoola.com

What is it you love about your favorite brands? Scroll down and leave a comment, I’d love to hear from you.

2 Comments

  1. Hi Kellie,

    I’d have to say my hiking boots and shoes are my favourites. Merrell is my favourite brand – so comfy and last for a long time.

    Happy creating! Love seeing your work.

    Kind regards,

    Michelle

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